Yogi’s Cafe, a woman-owned, boutique beverage brand, was launching a revised offering of espresso beverages aimed at the on-the-go consumer. My goal was to elevate the existing branding with a stylized cohesive brand voice, packaging system, and product shelf presence that communicated vitality, simplicity, and freshness.  The client requested a retrospective vibe with an array of styles.  Evolving and expanding the existing palette of mocha and maize tones to include teals, vermilions and rich earthy tones, we were able to infuse more vibrancy and momentum into each piece.
Fall Retro Beads 16oz
Fall Retro Beads 16oz
Fall Retro Beads Concept Art
Fall Retro Beads Concept Art
Retro Steam Concept Art
Retro Steam Concept Art
Retro Steam 12oz
Retro Steam 12oz
Mocha Waves Concept Art
Mocha Waves Concept Art
Mocha Waves 12oz
Mocha Waves 12oz
Summer Floral Blocks Concept Art
Summer Floral Blocks Concept Art
Summer 16oz Layout
Summer 16oz Layout
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