Yogi’s Cafe, a woman-owned, boutique beverage brand, was launching a revised offering of espresso beverages aimed at the on-the-go consumer. My goal was to elevate the existing branding with a stylized cohesive brand voice, packaging system, and product shelf presence that communicated vitality, simplicity, and freshness.
The client requested a retrospective, celebratory vibe with an array of styles. Evolving and expanding the existing palette of mocha and maize tones to include teals, vermilions and rich earthy tones, we explored vibrancy and movement in a series of designs.
'Coffee Waves,' the third design in the series, was inspired by the energetic rhythms, spontaneity, and livelihood of caffeine waves, reflecting the owner, her spirited employees and loyal patrons.
The client requested a retrospective, celebratory vibe with an array of styles. Evolving and expanding the existing palette of mocha and maize tones to include teals, vermilions and rich earthy tones, we explored vibrancy and movement in a series of designs.
'Coffee Waves,' the third design in the series, was inspired by the energetic rhythms, spontaneity, and livelihood of caffeine waves, reflecting the owner, her spirited employees and loyal patrons.
Coffee Waves Design
3D Prototype
3D Prototype
Final 12oz Layout
12oz Front
12oz Back