Yogi’s Cafe, a woman-owned, boutique beverage brand, was launching a revised offering of espresso beverages aimed at the on-the-go consumer. My goal was to elevate the existing branding with a stylized cohesive brand voice, packaging system, and product shelf presence that communicated vitality, simplicity, and freshness.
The client requested a retrospective, celebratory vibe with an array of styles. Evolving and expanding the existing palette of mocha and maize tones to include teals, vermilions and rich earthy tones, we explored vibrancy and movement in a series of designs.
"Retro Steam" is the second design in the series and features a mosaic of elements including abstract paths of steam and simple coffee-inspired shapes. These elements connote the individuality of patrons, their paths, their energy and what brings everyone together, drawing them to the best coffeehouse in town.
The client requested a retrospective, celebratory vibe with an array of styles. Evolving and expanding the existing palette of mocha and maize tones to include teals, vermilions and rich earthy tones, we explored vibrancy and movement in a series of designs.
"Retro Steam" is the second design in the series and features a mosaic of elements including abstract paths of steam and simple coffee-inspired shapes. These elements connote the individuality of patrons, their paths, their energy and what brings everyone together, drawing them to the best coffeehouse in town.
Retro Steam Design
3D Prototype
3D Prototype
Final 12oz Layout
