Windy City Live — Daily Series Brand & Creative Systems

Windy City Live was developed as a daily, live daytime talk show for ABC 7 Chicago, requiring a distinctive brand identity and scalable creative systems capable of supporting high-volume, real-time content production. I led the development of the show’s visual identity and content systems—establishing the brand expression, studio environment, and on-air graphics framework that unified the hosts with the energy, architecture, and cultural character of Chicago. The creative direction balanced approachability with polish, blending art deco and industrial influences to create an environment that felt authentic to local audiences. Beyond aesthetics, the work focused on building durable creative infrastructure. This included the design and implementation of a UI-driven graphics system and production workflows that enabled consistent, efficient content creation for a daily live format, as well as integrated marketing assets supporting audience growth and promotion. The resulting system supported long-term production sustainability while maintaining a cohesive brand experience across broadcast, studio, and marketing touchpoints.