A fresh and unique brand for Chicago's daytime live talk show. The brand package unites ABC7's new hosts with the energy, vibe, and architectural marvels of the Midwest's largest city. The set beautifully blended art deco and industrial themes to reflect an aesthetic that feels authentic to Chicago's locals. I led the development of visuals and content systems for this brand, including the studio set design and marketing creative, in addition to development and implementation of the UI graphics system to support ongoing content creation.
Windy City LIVE OOH Outdoor Campaign
Windy City LIVE OOH Outdoor Humorous 1
Windy City LIVE OOH Outdoor Humorous 2
Windy City LIVE OOH Outdoor Humorous 3: This version was timed for release in the Halloween season and the Avengers release.
