I work with growth-stage and enterprise organizations as a fractional creative leader and AI readiness advisor. My focus is the work beyond the creative work itself: how creative scales, how teams adopt new tools, and how to design the systems that let people do their best work consistently. I love smoothing the how so creative teams can focus on the why, the vision, and the execution.
I've led enterprise creative work at scale, most recently as Director of Creative Design for ABC Owned Television Stations at The Walt Disney Company. I hold a certificate in AI for Creativity and Leadership from Parsons School of Design and completed the Accelerated Marketing Leadership Program at Kellogg School of Management.
My daily working practice spans Adobe Firefly, ChatGPT, Claude, Midjourney, and Gemini. I work fluently across the Adobe Creative Cloud enterprise ecosystem, including Adobe GenStudio, with deep experience leading creative platform adoption at scale.
SERVICES
Fractional Creative Leadership. Ongoing creative direction and brand stewardship, typically one to two days per week. Built for companies that need senior creative judgment without the cost of a full-time VP hire.
AI Readiness Advisory. Assessment and roadmap for organizations bringing AI into their creative workflows. I help teams plan a thoughtful path forward, with governance and human judgment built in from the start.
Fractional Creative Leadership. Ongoing creative direction and brand stewardship, typically one to two days per week. Built for companies that need senior creative judgment without the cost of a full-time VP hire.
AI Readiness Advisory. Assessment and roadmap for organizations bringing AI into their creative workflows. I help teams plan a thoughtful path forward, with governance and human judgment built in from the start.
MarTech Adoption & Enablement. Adoption leadership for enterprise creative teams bringing MarTech and AI-enabled platforms like Adobe GenStudio, Firefly, and Frame.io into their work. I lead the change management, brand governance, and workflow design that turn platform investments into actual team adoption. Engagements typically include workflow mapping, team enablement, governance frameworks, and executive reporting on adoption and ROI.
Brand & Creative Strategy. Project-based brand strategy, brand systems, and creative direction for launches, refreshes, and campaigns.
Engagements are project-based or retainer, sized to fit. If any of this sounds like a fit for your team, I'd love to hear from you. Reach me at Lclingancruz@designistrycreative.com.
Brand & Creative Strategy. Project-based brand strategy, brand systems, and creative direction for launches, refreshes, and campaigns.
Engagements are project-based or retainer, sized to fit. If any of this sounds like a fit for your team, I'd love to hear from you. Reach me at Lclingancruz@designistrycreative.com.
