What Designistry Is
Designistry is a creative consulting practice for organizations navigating change. I founded it to help creative and marketing teams adopt new tools and new ways of working without losing the spark that makes their work exceptional.
I work with growth-stage and enterprise organizations as a fractional creative leader and transition advisor. My focus is the work beyond the creative work itself: how creative scales, how teams adopt new tools, and how to design the systems that let people do their best work consistently. I prioritize smoothing the how so creative teams can focus on the why, the vision, and the execution.
What I Believe
Technology creates opportunity. Automation creates value. Human creativity infuses meaning. Human intelligence, the emotional and ethical and intuitive kind, is what makes the work authentic and memorable.
What I Believe
Technology creates opportunity. Automation creates value. Human creativity infuses meaning. Human intelligence, the emotional and ethical and intuitive kind, is what makes the work authentic and memorable.
Transformation is inevitable. Alchemy happens inside transformation when it is done exceptionally well. It shows up when trust, clarity, shared purpose, capable systems, technology, and human ingenuity reinforce one another. When those align, people do not just comply. They commit.
Design sets the stage.
The magic happens in the alchemy.
The magic happens in the alchemy.
Services
Fractional Creative Leadership.
Ongoing creative direction and brand stewardship, typically one to two days per week. Built for companies that need senior creative judgment without the cost of a full-time VP hire.
AI Readiness Advisory.
Assessment and roadmap for organizations bringing AI into their creative workflows. I help teams plan a thoughtful path forward, with governance and human judgment built in from the start.
Fractional Creative Leadership.
Ongoing creative direction and brand stewardship, typically one to two days per week. Built for companies that need senior creative judgment without the cost of a full-time VP hire.
AI Readiness Advisory.
Assessment and roadmap for organizations bringing AI into their creative workflows. I help teams plan a thoughtful path forward, with governance and human judgment built in from the start.
MarTech Adoption & Enablement.
Adoption leadership for enterprise creative teams bringing MarTech and AI-enabled platforms like Adobe GenStudio, Firefly, and Frame.io into their work. I lead the change management, brand governance, and workflow design that turn platform investments into actual team adoption. Engagements include workflow mapping, team enablement, governance frameworks, and executive reporting on adoption and ROI.
Brand & Creative Strategy.
Project-based brand strategy, brand systems, and creative direction for launches, refreshes, and campaigns.
Engagements are project-based or retainer, sized to fit. If any of this sounds like a fit for your team, I'd love to hear from you.
Reach out to me at Lclingancruz@designistrycreative.com.
Adoption leadership for enterprise creative teams bringing MarTech and AI-enabled platforms like Adobe GenStudio, Firefly, and Frame.io into their work. I lead the change management, brand governance, and workflow design that turn platform investments into actual team adoption. Engagements include workflow mapping, team enablement, governance frameworks, and executive reporting on adoption and ROI.
Brand & Creative Strategy.
Project-based brand strategy, brand systems, and creative direction for launches, refreshes, and campaigns.
Engagements are project-based or retainer, sized to fit. If any of this sounds like a fit for your team, I'd love to hear from you.
Reach out to me at Lclingancruz@designistrycreative.com.
Background
I've led enterprise creative work at scale, most recently at Disney's ABC stations. More on my background
My daily working practice spans Adobe Firefly, ChatGPT, Claude, Midjourney, and Gemini. I work fluently in the Creative Cloud applications and in Frame.io. I know the GenStudio content supply chain and where each piece sits, from Workfront and Experience Manager Assets through Firefly Creative Production. I have led creative platform adoption at scale.
On AI and Creative Teams
Most conversations about AI and creative work are about job displacement. What I hear from creative teams is identity displacement. This distinction shapes how I approach every engagement.