News Brand Identity & Content Operations

Samples of brand packaging I spearheaded for the ABC Owned Station Group. The project included defining a modern visual philosophy and reimagining visual and content solutions that would facilitate local infusion, dynamic content, and an array of storytelling solutions. I led several teams in collaboration from 8 television stations to research modern viewer preferences, test concepts, design the visual system, achieve and implement these brand and content solutions. I am most proud of the cross-functional work I led across multiple disciplines to successfully launch successful packages in 8 markets. Every level of production was affected and elevated with this project.

Open using dynamic imagery

Open featuring live data and dynamic imagery

Live Weather integration tied to meterology tools

Live imagery inserts

Breaking news with dynamic data

NY imagery

Dynamic imagery

Modular, responsive design content

Additive, relevant visual content in the moment

Hyper-real weather graphic innovations

Hyper-real zone forecasts

Responsive design weather features

Houston versioning

Raleigh Tag version

Philadelphia brand version

LA Brand version

Bay Area brand version

NY Branding

Central CA branding using dynamic imagery

Aligned and Modernized real-time dynamic packages for 8 Local Stations

Lead the cross-functional teams for 8 Local Stations to re-imagine content and weather presentations, using hyper-real graphics and bring design philosophy and strategy for a modern approach.