Follow link in above logo header to Localish.com to view in-content executions.
Brand Logo Animation 1
Brand Logo Animation 2
Segment Titling
Rejoin
Bumper
Holiday Social ID
Pride Month Brand Extension
Holiday Season Brand Extension
ABC Localish
Localish is a digital-first brand which also evolved into a network on the ABC Owned Television Stations' digital broadcast tier. Localish content is produced across the 8-station group. I developed and directed the creative design and visual brand and along with my Chicago team. This included Series iconography and packages, channel art and digital creative for the 14+ series associated with the brand. We crafted seamless workflows for content creators using innovative, streamlined cloud solutions. Simple, fun iconography, snappy animation and bright colors create an identity for short-form content that appeals to a digital audience and is distinguishable from the news brands.
