ABC Localish
Localish is a digital-first brand which has become a network on the ABC Owned Television Stations' digital tier. Localish content is produced across the 8-station group. I developed and directed the creative design and visual brand and along with my Chicago team, developed series iconography and packages, channel art and digital creative for the 14+ series associated with the brand. Simple, fun iconography, snappy animation and bright colors create an identity for short-form content that appeals to a digital audience and is distinguishable from the news brands.