Follow link in above logo header to Localish.com to view in-content executions.
Brand Logo Animation 1
Brand Logo Animation 2
Segment Titling
Rejoin
Bumper
Holiday Social ID
Pride Month Brand Extension
Holiday Season Brand Extension
ABC Localish Design System
Localish was a zero-to-one brand build inside a large media company. The task was to create something that felt distinct and native to digital audiences while living inside the infrastructure, approval chains, and brand governance of an enterprise. Building a new brand inside a legacy institution is a specific kind of organizational problem. You have to earn permission to be different while proving you can operate with the same rigor. The work produced a visual identity and a creator toolkit: simplified iconography, modular motion systems, cloud-based production workflows, that let a distributed network of creators across eight cities produce more than fourteen original series while holding brand coherence.
