Our America Series

Our America is an editorial brand platform developed during the COVID-19 pandemic amid widespread social, political, and racial unrest in the United States. What began as a data-driven documentary special evolved into an ongoing, multi-platform content initiative designed to examine systemic inequities, cultural identity, and shared national challenges through responsible, inclusive storytelling. Built through a diversity, equity, and inclusion lens, the Our America brand established a flexible yet disciplined visual and narrative system that could scale across markets, formats, and streaming platforms—including the ABC apps and Hulu. The platform enabled long-form documentaries, cultural observances, and topical extensions while maintaining editorial integrity, consistency, and audience trust.

Pride Month Extension

Cultural Celebration Month Extension

Local Station Brand Applications

Topical Coverage Extensions

Sample Data Graphic Style

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