MLB Chicago Cubs

From 2015 to 2019, ABC 7 broadcast Chicago Cubs games as part of a multi-season sports programming initiative requiring a broadcast package that met MLB-level standards for both brand presentation and commercial integration. I led the development of a comprehensive graphics system designed to support consistent, high-quality storytelling across each season. The effort extended beyond on-air design to include close collaboration with sales and client partners, aligning creative strategy with sponsorship objectives. By designing flexible, integrated client solutions within the broadcast system, we enabled customized sponsorship placements that felt cohesive within the brand experience rather than additive or disruptive. The resulting system supported reliable execution across multiple seasons, elevated production quality, and contributed to sustained sponsor demand, including multiple sold-out sponsorship cycles—demonstrating how strong brand systems can drive both audience engagement and business outcomes.