Pride Month

Cross-platform campaign celebrating Pride Month 2024. In addition to creative direction, I handled the media buy, developed the strategy and spearheaded the activation across YouTube, TikTok and Outdoor in the Chicago market.

Main PRIDE Branding

AM Outdoor

Evening Outdoor

Late News Outdoor with dual message

Late News Outdoor with tune-In message

TikTok Pride Awareness Post

Vertical Animated Billboard

1 of 4 Creative Pieces in YouTube Sequenced Ads for Pride awareness

2 of 4 Creative Pieces in YouTube Sequenced Ads for Pride awareness

3 of 4 Creative Pieces in YouTube Sequenced Ads for Pride awareness. This piece targeted a younger demographic and incorporated a throwback Nyan-cat-style tie in.

4 of 4 Creative Pieces in YouTube Sequenced Ads for Pride awareness. This element doubled as an on-air identity piece.

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