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Living While Black was an editorial brand built under pressure. It was conceived, designed, and scaled during a period of national reckoning, with no playbook and a short window. The work needed a visual and narrative system that could carry journalistically rigorous content across long-form documentary, short-form digital, streaming, and live broadcast at the same time, while holding editorial integrity, cultural sensitivity, and legal defensibility in every market. What resulted was not a single piece of content. It was a governance-backed brand platform that scaled across eight markets, two streaming services, and multiple formats without losing its center.
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